The Cervantes Institute in Spain recently published the 2012 report titled “Spanish in the World” which includes some interesting statistics regarding the use of the Spanish language in the Internet.
Believe it or not, Spanish is the second most widely used language on Twitter.
Here are some other interesting stats:
- Spanish in the world: Spanish is the second most widely spoken language in the world with 500 million speakers.
- International Communication: it is the second most widely used language, after English.
- The Internet: the number one most widely used language is English, in second place is Chinese, and Spanish comes in third place.
- Facebook: among the billion Facebook accounts, 80 million of them are owned by Spanish-speaking individuals.
What this means for your business…
If you’re looking to expand your business to Spanish-speaking countries, you can start by reaching your target audience online. This means you will need to translate all your marketing materials, your website and your blog content from English to Spanish.
The quickest and most efficient ways to translate so much content is by using a professional Spanish translation software. Software will save you thousands of dollars in translation costs as well as weeks or even months of work.
Translating the different Spanish dialects
If you choose to expand your business to Mexico, for example, you can translate your website content into the most common Mexican Spanish dialect. This is also known as “localization” and it helps adapt your content depending on the particular speaking market that you’re targeting.
Find out more about Localization and how it can help you reach a biggest audience for your business.